With Easter nearly upon us, it’s time to plan your community outreach and share the Good News.
In our post-Christian culture, reaching the unchurched is challenging.
Invite them to an Easter service that reflects the true story of Jesus’ resurrection.
Those of us in ministry understand that Jesus’ death and resurrection are key events that define our faith.
However, today’s culture often links Easter with flowers, chocolate, and bunnies.
This misconception may leave unchurched people wondering why they should attend church on Easter.
How can we bridge that gap?
Here are a few ideas:
Show them the Benefit
This is a basic business marketing practice that applies when you encourage someone to take action—like attending church.
Unchurched individuals need to see a clear benefit rather than simply knowing it’s Easter.
Jesus’ resurrection changes lives.
Build your Easter services around this message.
Consider the specific needs of people in your community.
If you want to share the Hope of Easter, look for sermon series kits like:
If you want to discuss how God’s unconditional love as demonstrated through Easter, look for sermon series like:
Cater to Their Kids
Parenting is challenging.
Families need a supportive community that offers guidance, love, and helps children grow into good people.
Promote your children’s and youth ministries along with services for parents.
Highlight these ministries on social media and other promotional channels.
When families visit, inform them about your programs.
Mention options like Awana or Mid-week Classes, upcoming summer events such as VBS or Camp, mothers’ programs like MOPS or Mom’s Day Out, and parent-centric small groups.
Offer Them a Chance to Make a Difference
Many people want to make a difference in their community.
Organize service projects outside the church to boost your visibility.
These efforts can attract Gen Z and Millennials.
You might find more volunteers for a park clean-up than for a Sunday service.
Once they see your caring heart, share God’s heart for the lost.
After finalizing your Easter programs, communicate them to the surrounding neighborhoods.
Allocate time and budget for direct mail, social media ads, personal invitations, and promotional banners.
These tools will boost your visibility.
Need help?
Call us at 800-991-6011.
