When QR codes first appeared over 10 years ago, the little squares were a novelty that didn’t really catch on…well better smartphone technology and COVID changed all that. Now, even my 95 yr old aunt knows what one is and how to use it! And it turns out QR codes are a pretty helpful tool to put in your ministry arsenal – and they can help you connect with people better!
QR codes are a fast way to connect people to specific web pages, which means your church can now deliver more information on demand.
Using a QR code in your church communications is smart, here are just three reasons to consider:
- Keeps your printed text short and simple: In-depth details can be found on the webpage.
- Breaks down barriers for church visitors: if your QR code goes to a video about your church or a good web page, potential visitors can find out more and will feel more comfortable trying your church in person.
- Convenient: the person using the code can find information no matter the day or time.
Making a QR code is pretty easy these days – there are lots of online services – so you can tailor your QR codes and web pages to each situation to make them more effective! Not sure how your church can put these QR codes to work? Here are a few ideas:
- Send a postcard invitation to homes around your church use a QR code to connect with potential visitors and offer them:
- Additional information about your church or a special event.
- A welcome video from the pastor
- Link to past sermon videos or podcasts
- Pre-registration form for your children’s ministry
- Put a QR Code on a banner in front of your church, so people who come by after hours can still get information on your church service times and watch a video!
- Use QR Codes in your weekly bulletin to help cut down on the amount of text you print – each upcoming event can have its own code that links to more details or registration forms online!
- Print personal invitation cards your members can give friends and neighbors – include a code that links to a special invitation video from the pastor.
- Hang DoorHangers on homes that includes a QR code to learn more and sign up for VBS, Awana or other children’s ministry events.
- Host a movie night and provide Free Tickets via a QR code on the invitations.
- Use square InviteCards with a large QR code on chairbacks to easily provide service attenders with links to online giving or online connection cards.
Don’t forget – all of these tools can be easily customized online with your own messaging and QR codes. Visit Outreach.com to get started.
So how will your church put QR codes to work? Share your thoughts and ideas with us on Facebook.