Part 3: Why Churches Are Choosing Outreach Smart Mail
Benefits of Using Outreach Smart Mail
Churches are increasingly adopting Outreach Smart Mail for its comprehensive benefits, which combine traditional and digital marketing efforts to maximize outreach and engagement.
Expanded Reach By combining physical mailings with digital strategies, churches can extend their reach, engaging a wider audience and fostering community connections. Multi-touch marketing through postcard mailings, email marketing, texting, and social media ads creates multiple points of contact, making it more likely that the message will resonate with recipients.
Enhanced Engagement Interactive elements like QR codes and personalized texting options make it easier for recipients to interact with the church and respond to invitations. This increased engagement translates into deeper relationships and opportunities for spiritual impact. Social media ads further enhance this by meeting people where they are, ensuring your church’s message is seen by those who may not have otherwise encountered it.
Cost-Effectiveness Despite the digital age, direct mail remains a reliable and cost-effective method for reaching specific demographics and initiating personal connections. Studies show that the average giving per person, including children, in a church is around $1,000 per year. If just one family joins your church from your mailing, it more than pays for the financial investment. Moreover, tracking visitors and understanding how they found your church can tie these long-term results to the ROI of your smart mail campaign, making it a no-brainer investment.
Measurable Kingdom Impact Outreach Smart Mail isn’t just about marketing—it’s about making a kingdom impact. By leveraging enhanced visibility and engagement opportunities, churches can effectively share the gospel, disciple believers, and transform lives within their communities. Even if someone doesn’t visit the church immediately, the lasting impression from the marketing efforts will stick with the recipient and may lead to a decision later. The timing and messaging are always crucial, and while now might not be the right time for some, God will water the seed that’s been planted.
USPS Informed Delivery™ Advantage Every Outreach Smart Mail campaign includes USPS Informed Delivery™, providing an extra touchpoint by sending an email preview of the postcard to recipients. This results in 13% more reach, 39% more attention to the postcard, 37% more responses due to repeated impressions, and 20% more conversions of people visiting your website to learn more. This added visibility significantly boosts the effectiveness of your outreach efforts.
Free Texting with Gloo Our partnership with Gloo allows churches to offer free texting capabilities. By incorporating QR codes on postcards, churches can initiate direct text conversations with recipients. This seamless interaction fosters personal engagement and follow-up, facilitated by Gloo’s platform, either through their website or the free app. This direct line of communication can be pivotal in nurturing relationships and encouraging visits to the church.
Why Choose Outreach While churches can manage these components individually, partnering with Outreach provides significant time and cost savings. With over 150,000 churches served, Outreach has the expertise and experience to execute these campaigns efficiently. Our streamlined process ensures that everything, from design to delivery, is handled professionally, allowing church staff to focus on ministry rather than logistics.
