Outreach Church Communications and Marketing

6 Tips to Invite People to Easter With Social Media

In today's world, social media has become an important tool to engage with your audience and to reach new people and invite them to events, like Easter services. Here are some tips on how to use social media effectively to invite people to all your Easter activities

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In today’s world, social media has become an important tool to engage with your audience and to reach new people and invite them to events, like Easter services. Here are some tips on how to use social media effectively to invite people to all  your Easter activities:

  1. Create a social media plan
    Whether you are a long-term user of social media platforms or are getting your feet wet, you need a church social media strategy. At Easter, you also need a good social media plan that helps you determine which platforms you want to use and what kind of content you want to post. Also, decide on a posting schedule that will allow you to reach your target audience. Your plan should be specific and include the message you want to convey about your Easter services. Need some help? Click here to download our Social Media Guide. 
  2. Use social media ads
    Social media platforms like Facebook and Instagram offer the ability to create targeted ads. Take advantage of this feature to reach people in your local community who may be interested in attending your Easter services. You can even match your social ads to other marketing tools, like Direct Mail postcards, in order to create multiple impressions and increase your response rates. With a Social Ad package from Outreach, you get a professional design and assistance setting up your ad campaign plus a report that shows how your ad performed!  
  3. Leverage the power of video
    Videos are a powerful tool to engage with people and share information. Use videos to showcase your church, your community, and your Easter services. You can post short video clips of your worship services, Easter programs, or interviews with members of your congregation to give potential visitors a glimpse of what they can expect. Remember these videos don’t have to be professional, a quick video made with your phone will feel more authentic than a slick, crafted version. 
  4. Engage with your audience
    Social media is a two-way conversation, so make sure to engage with your audience. I fyou can create content that connects, you will reach more people online. And that means less social media bulletin announcements and more content that engages. Consider posting quotes from your sermons, devotional videos or graphics and asking questions or using polls to spark conversations. Be sure to respond to comments and messages quickly too. Also, consider creating a hashtag for your Easter services and encouraging people to share their experiences and tag friends they are inviting using it.
  5. Collaborate with other churches or organizations
    Collaborating with other churches or organizations can help you reach a wider audience. You can cross-promote each other’s Easter event on social media or even host a joint community Easter event or service. This can help to create a sense of community and encourage people to attend.
  6. Update your website
    Make sure your church’s website is current and has detailed information about your Easter events and service on the main homepage so that people who click through from social media can easily find more details. 

Or better yet, set up a special page on your website just for Easter and use that page as the link from your online ads. Be sure to list service times, your address and give visitors an idea of what to expect. Parents will also want to know more about your nursery and children’s programs including safety and registration details. Be thorough but not too wordy and include lots of photos so people can visualize what it will be like to visit. 

Tip– For more help in this area, read this article

In conclusion, social media can be an effective tool to invite people to your Easter services. By developing a social media plan, using social media ads, leveraging the power of video, engaging with your audience, and collaborating with other churches or organizations, you can reach a wider audience and create a meaningful Easter experience for your community.

Matthew Sisson

Matthew Sisson

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