Mother’s Day is one of the most significant events in the calendar year, and it presents an excellent opportunity for churches to attract new families and connect with them. In this article, we will discuss how you can attract families to your Mother’s Day services and then connect with them to keep them coming back after the holiday.
- Plan a family-friendly service:
Mother’s Day is a family event, and families are more likely to attend a service that caters to them. Plan a family-friendly service that will engage and entertain both parents and children. Consider incorporating songs and activities that are kid-friendly and relevant to the occasion. This way, families will feel welcomed and included in the service. However, you also want to make sure the service is sensitive and inclusive for singles, women who can’t have children or who have lost children, and older members of the congregation.
Check out these one-day digital Mother’s Day sermon kits to help with your planning, they include videos, social media graphics and a customizable sermon. - Promote the event on social media:
Social media is an excellent platform to reach out to families in your community. Create engaging posts and share them on your church’s social media pages, such as Facebook, Twitter, and Instagram. Use hashtags that are relevant to Mother’s Day, such as #MothersDay, #MomLife, #FamilyLove, and #FamilyFirst. Encourage your members to share the posts with their friends and family, spreading the word about your event.
Also consider running a social media ad campaign. Ads reach people in your community who are not already following your church, so it’s a great way to introduce your church to a new online audience in your geographic area. - Create a warm and inviting atmosphere:
Creating a warm and inviting atmosphere is crucial in attracting families to your Mother’s Day service. Ensure that your church is clean and welcoming, with appropriate decorations that create a festive atmosphere. Make sure your signs help guide visitors to the worship center, classrooms and restrooms. Greet families with a smile and make them feel at home. Offer refreshments after the service, such as coffee, tea, and snacks, and take the time to talk to families and get to know them.
Keep families hanging around before and after services by setting up a fun photobooth area where families can take pictures and have a little fun together. - Follow up with families after the event:
Connecting with families after the event is just as important as attracting them to the service. Follow up with families through emails, phone calls, or text messages, thanking them for attending the service and inviting them to come back. Provide them with information about upcoming events and programs that may be of interest to them – like your summer camps and VBS. You can also offer to meet with them to answer any questions they may have about your church and its activities. - Provide opportunities for families to get involved:
Offering opportunities for families to get involved in your church is an excellent way to connect with them and keep them coming back. Provide programs and activities that cater to both parents and children, such as family Bible studies, parenting workshops, and children’s programs. Encourage parents to volunteer in church activities and to become part of your church community.
In the warm months, a community service day is a great way to get people of all ages involved in making your neighborhood a better place to live. And it will give new families a natural opportunity to make new friends and feel more of a part of your church.
In conclusion, Mother’s Day presents an excellent opportunity for churches to attract new families and connect with them. By planning a family-friendly service, promoting the event on social media, creating a warm and inviting atmosphere, following up with families after the event, and providing opportunities for families to get involved, you can attract families to your Mother’s Day service and keep them coming back.
