Yesterday, I had the pleasure of hosting Bil Cornelius and his Exec. Pastor Paul Schulz at the Outreach offices here in Vista, CA. Our executive and sales teams were blessed beyond measure by the time we had with him.
Bil is the pastor at Bay Area Fellowship in Corpus Christi, TX. Bay Area is a growing and thriving multi-site church that is reaching 7,000+ people every weekend and seeing thousands come to Christ every year. The church has grown from his family of 3 in 1997 to what is today. One of the things I love so much about Bil is his passion for the church to see the need to be the best at marketing and advertising. He doesn’t shy away from that fact. He knows what it’s like to be in the trenches and to start a church from a calling that he responded to 13 years ago.
Here are some takeaways from my time with him that I think all church leaders will find useful on Church Marketing:
- “Nobody wants a contemporary Service, they want a contemporary Church”
- “Never allow your Church to go unnoticed. Let your Church at least be an option.”
- “If it scares you, then it will require faith”
- “10% of church budget should be designated to advertising/marketing. “
- “Spend 50% of your budget on advertising in your first year.”
- “Every Church should order extra postcards as handouts/bulletin inserts, have them hold them up as you pray for the cards and for the people God is putting on their hearts to hand them too.”
- “Tell and re-tell the story of your church to the crowd”
- “Vision + Urgency = Growth”
- Top 7 Forms of Marketing that he’s seen work at Bay Area and other churches (in order):
- Word of Mouth
- Direct Mail (Minimum of 70,000 households)
- TV/Cable Spots
Pastors, I’m anxious to hear your thoughts on this topic. Is this what’s being effective for you as well?
Bil also shared with us his new book project “I Dare You to Change”, which is officially out. Click here to find out more info on Bil and his ministry. I started reading my copy yesterday and couldn’t put it down. This is a book great for anyone. I encourage you to pick up a copy and spread the word.