5 Facebook Tips
Even if your church doesn’t engage in any other form of social networking, we encourage you to get connected on Facebook. Facebook is only one compenent of a total marketing strategy for your church.
Tip #1 – Create an engaging Page that people will want to “like.” Post events, videos, discussion questions, photos, and blog articles.
Tip #2 – Use the News Feed. This allows users to engage with you—your status updates will appear on their News Feeds. This, in turn, will appear in their networks.
Tip #3 – Advertise your Facebook Page. Add a link to it in your email signature, mention it on your blog, and post a badge, fan box, or link on your website that will lead viewers to your Facebook Page. Mention your Facebook page to local retailers and encourage them to post about your page and visa versa.
Tip #4 – Advertise on Facebook. For a fee, you can target your area and let local members know about your upcoming event. You can create an ad for Pages, Groups, or Events.
Tip #5 – Create a special Event on your Page and ask people who “like” your Page to share it with their friends. Then after the event “tag” all of your friends in pictures and posts to create engagement.
If you’re still wondering why you should create a Facebook Page, check out these statistics:
- Facebook is expected to have over 1 billion users at the end of 2012.
- Facebook has more than 845 million monthly active users (Dec 2011).
- Facebook has added 250,000 new users every day since January 2007.
- The average user has 130 friends and is connected to 80 community pages, groups, and events.
- It is the Internet’s fourth most trafficked site and the most trafficked social media site.
- The average user creates 90 pieces of content each month.
- It is the top social search engine and maintains more than 55,000 networks.
- More than half of Facebook users are beyond college, and its fastest-growing demographic is those aged 25 or older.